About

Konrad is a world-leading entrepreneur whose companies have been recognized for excellence in design, marketing, technology, and fashion. He is most best-known for founding Swedish electric boat manufacturer X Shore and Zound Industries—the Swedish tech giant that produces consumer electronics for Marshall Amplification and Adidas.

Konrad grew up in the small village of Norrskedika, Sweden, surrounded by a driven, creative and enterprising family. His mother was a theater director and his father a former math and engineering teacher who left the classroom to pursue his passion for the ocean to sell boats. His father's life change inspired him, and ignited the entrepreneurial spirit that was the beginning of what has now been a decades-long journey in becoming the successful businessman he is today.

““When my father turned his love of the ocean into a career as a boat salesman, it showed me how it was possible to turn your passion into a successful career.  I started to work from an early age and have always tried to put my soul into everything I do.”

At the young age of 16, Konrad moved to New Zealand to pursue his dream of becoming the world's best windsurfer. A few years later he returned to Sweden and began studying economics in Uppsala. After his studies, at the age of 21, he became group commander in the Lapland Ranger Regiment, one of the Swedish military's toughest divisions. When his military duties were over he went back to the sea and ran a surf shop in Grebbestad, a small village on the west coast of Sweden.

Never afraid of taking chances, Konrad founded the lifestyle distribution company Megascine Agency, and began distributing action sports brands such as Burton, Sector 9 and Liquid Force to the Scandinavian market. He then joined the clothing brand WeSC, and helped grow the company into a global success story. It was at WeSC that he began to see a connection between tech and fashion, which inspired him to develop the WeSC headphone line. 

In 2008 Konrad and seven like-minded friends founded Zound Industries. Today the company develops consumer electronics products under the brand Urbanears, as well as licensed products for Marshall Amplification and Adidas. It is considered to be a global leader in consumer electronics.  In addition to Zound Industries,  Konrad became a member of Marshall Amplification’s board of trustees and today remains an advisor to the company.

“Before the big office and before the success, there was just an idea, and I wanted this idea to be run like a rock band.”

After many years at the helm of Zound Industries, Konrad left the company in 2018 to pursue one of his greatest passions – electric powered boats. Although he trademarked the X Shore name in 1996, it wasn’t until two decades later that he was able to develop the company’s first electric boat prototype. 

“To achieve you have to believe.”

With new technology and innovations, smart design and sustainable materials, X Shore is pioneering the electric boat trade, and has taken the world by storm. It is shipping boats to three continents and is by far the world's largest electric boat company.

Beyond his entrepreneurial career, Konrad has a true passion and dedication to ocean and marine conservation. He has served as a UNOPS Innovation Advicer for the UN, and is personally involved in several charitable programs protecting the environment and wildlife. In 2018, Sweden’s Royal Patriotic Society, awarded Konrad the highest honors for his extraordinary achievements: The King’s Medal.