Press
Dagens Industri
Swiss investor Georges Kern, currently CEO of watchmaker Breitling, announced as one of the new major shareholders investing in luxury soap and skincare company, Soeder. The company was founded in Zurich by two Swedes and has Konrad Bergström as its chairman and largest shareholder.
Sky News Ian King Live (TV)
During a recent visit to London to engage with investors and the Swedish tech community, I represented Swedish innovation on Sky News Ian King Live. We discussed Sweden’s role as a European startup hub, my entrepreneurial journey from bankruptcy to founding successful brands like X Shore and Zound Industries, and my plans to help other startups grow into unicorns. My new ventures include the Swiss sustainable skincare brand Soeder and the premium Ogin Distillery.
BBC World Business Report (TV)
During a recent visit to London to engage with investors and the Swedish tech community, I represented Swedish innovation on BBC News. We discussed the challenges and opportunities of entrepreneurship during a recession, the importance of innovation and resilience, and strategies for successfully launching and scaling a company in tough economic times. I also shared insights from my journey, including founding X Shore and Zound Industries, and my new ventures, the Swiss skincare brand Soeder and the premium Ogin Distillery.
5 Nordic ideas to boost entrepreneurship in the UK
Konrad Bergstrom is the founder of X Shore, an electric boat maker, and chairman of Soeder, the luxury hygiene and skin care brand. When he was at high school between 1988 and 1991, he set himself up as the Swedish distributor of a surf clothing brand.
”Man kan växa i evighet utan att lägga till mer pengar”
2013 korades hans företag till det snabbast växande i Gaselltävlingens historia, med en tillväxt på nästan 11.000 procent på tre år. Drygt ett decennium senare har fortfarande ingen slagit rekordet.
The rise of Sweden's super rich
Serial entrepreneur Konrad Bergström flicks the light switch in his wine cellar, to reveal the 3,000 bottles he's got stored there. "French Bordeaux, that's what I love," he says, flashing a bright white smile.
How Konrad Bergström bounced back after bankruptcy
The Swedish entrepreneur on his electric boat company—and failing upwards
Dagens Industri
Konrad met with Ida from Dagens Industri to discuss his journey from living in his car to orchestrating one of the year's most high-profile deals. Forced to leave Zound Industries after a major dispute in 2018, Konrad is now championing the future of audio giant Marshall, describing it as "a perfect company to put on the stock exchange" in an exclusive interview.
Dagens Industri Mitt i Bruset (TV)
In Di Digital's magazine Mitt i bruset, news director Ida Hansson Brusewitz meets entrepreneur Konrad Bergström in one of the floor suites at the Grand Hôtel.
Business Daily meets: Konrad Bergstrom
Leanna Byrne speaks to Konrad Bergstrom, entrepreneur and founder of Swedish electric boat manufacturer X Shore, and Zound Industries.
Konrad Bergström: “It went bankrupt. I lost everything.”
The famed Swedish entrepreneur had to sleep in his car after his outwardly successful company went to the wall. He tells MT about the perils of being “in love with” your business and how he climbed back.
Why Launch A New Business In A Recession? Why Not?
With a recession looking increasingly likely, Bergström’s advice to other entrepreneurs considering starting up is to retain a positive mental attitude and to focus on working with facts. “So many people consider a recession a hellish landscape,” he says. “It is an opportunity, and you must truly believe that to succeed.”
Nordic Entrepreneur Konrad Bergström Triumphs Through Choppy Seas
A series of early successes falsely proclaimed that this now-adult had arrived for the long haul. The Viking-like man, in appearance and bold personality, wasn’t riding waves of sustainable revenue. No. Konrad Bergström was sleeping in his car, wondering what had gone wrong, staring at a debt of over a half million Euros.
Bouncing back from bankruptcy: how Konrad Bergström became a leading Swedish entrepreneur
Before founding Zound Industries, Konrad's previous business Megascine Agency had failed. He was half a million euros in debt and living in his car. He felt like he had hit rock bottom and had nowhere else to go. A real turning point for him was when a friend told him “Konrad, remember that you will always have your knowledge, and no one can take that away from you.
Sweden’s Zound Buys Marshall, Amp Maker to Hendrix and Clapton
“The success that we have achieved with the Marshall brand over recent years is soon going to be seen as having been the warm up to a new British-Swedish headline act that is going to shake the tech and music industries to their foundations,” said Konrad Bergstrom, the founder of Zound Industries and adviser to the new Marshall Group.
How I failed: Half a million in debt and living in my car, with Founder Konrad Bergström
Konrad Bergström is the founder of Swedish electric boat manufacturer X Shore and Zound Industries, the Swedish tech giant that sells consumer electronics for Marshall Amplification and Adidas. But before that, he was half a million euros in debt and living out of his car after his previous business, Megascine Agency, failed. Konrad set up the business which distributed brands like Quicksilver and Burton in Sweden in the late 90s.
Electric boat maker X Shore sees bow lift after $50 million raise
To help realize his vision of producing fully electric, silent boats at scale, X Shore founder and chairman, and all-around rockstar Konrad Bergström attracted the likes of former Summa Equity partner Jenny Keisu to join the flotilla and serve as X Shore's CEO back in March of 2020.
X Shore – The serial innovator making waves in the boating world
Konrad Bergström is well acquainted with the highs and lows of being a business owner. He had huge success early in his career with a clothing distribution business, but the company folded and for a time Bergström was even sleeping in his car…
“Megadeals” book by Christopher Engman and Johan Aberg
Experienced megadealers have an ability to understand not only the ecosystem’s current state, needs and drivers, but also what direction all of these are moving in. Megadealers who have this ability are what we call “ecosystem architects,” because they have an innate ability to shape the ecosystem. Konrad Bergström at Zound Industries is a good example. Bergström saw that the ecosystem was changing (that we would soon be listening to music on our phones) and that we would need a microphone on our hi-fi headphones in order to do so.
This Wine Loving Swedish Entrepreneur Just Launched A Sleek Range Of Luxurious Electric Boats
Bergström’s prominence on the high-tech entrepreneurship scene grew from his decade at the helm of Zound Industries—A Swedish firm that grew rapidly manufacturing wireless headphones as well as speakers. In 2012 he switched from working with musical sound amplification to muffling boat sounds: he created a company producing electrical water craft….
278: Konrad Bergström’s 20-Year Journey to Creating Electric Boat Company X Shore
Timing is everything for Konrad Bergström. So when he first got the idea for X Shore in 1996, he trademarked the name immediately, but didn’t launch the company he had in mind just yet. It wasn’t the right time….
Wie Konrad Bergström mit E-Yachten Luxuskunden bedienen will
Mit den knallbunten Kopfhörern von Urbanears hat Konrad Bergström den Massenmarkt bedient. Sein neues E-Yacht-Startup setzt auf Luxuskunden…
Konrad on Bloomberg Television’s “The Pulse.”
Zound Industries President and Co-Founder Konrad Bergstrom discusses the company’s product line including an exclusive mobile phone on the horizon. He speaks with Francine Lacqua on Bloomberg Television’s “The Pulse.”
Interview with Konrad Bergström On Swedish Television
One company stood out during the Stockholm fair Allt För Sjön: the X Shore booth. A combination of design, technology and sustainability represented in the most creative and sustainable way. Konrad Bergström is giving a special interview to the TV channel SVT.
Konrad Bergström Talks About 100 % Electric Entrepreneurship
During the seminar about sustainable communication Konrad Bergström talks about his journey as a serial entrepreneur and X Shore's success in 2019.
Konrad Bergström receives The King’s Royal medal in 2018
Konrad Bergström, Zound Industries, receives the The King’s Royal medal - a reward for outstanding entrepreneurship - in a ceremony at the The House of Nobility in 2018. The medal was presented by Prince Daniel.
Interview with Konrad Bergström, President & co-founder of Zound Industries
Conversation with Konrad Bergström, founder of Zound Industries named Swedish Business Model of the Year. They have shown an almost improbable ability to implement, which has led to exceptional growth and a market-dominant position. Through a business model innovation where design and fashion are connected with technology, the company has succeeded in shifting the customer's focus from specific technology to a more personal impression, and thus created new dedicated customer segments.
Tech Tour Growth Forum 2015 Interview with Konrag Bergstrom from Zound Industries
The Tech Tour is a platform and a community for Innovative Investors, Hi tech Entrepreneurs (from early to late stage), Corporates and Government Influencers. The Tech Tour organization is committed to the development of emerging technology companies from Europe.
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